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Exactly How Anticipating Analytics is Changing Efficiency Advertising And MarketingWhether you're forecasting campaign efficiency for a customer or your agency's very own campaigns, predictive analytics offers a useful very first step to data-driven decision-making. However, it is very important to remember that predictive models are likelihoods, n

Just How Predictive Analytics is Changing Performance AdvertisingWhether you're anticipating campaign performance for a customer or your firm's own efforts, anticipating analytics provides a useful very first step to data-driven decision-making. However, it is very important to remember that predictive models are likelihoods, not warranties.